Let us be clear…
We are not here to criticise the functionality of the Lead Forensics product.
Hi everyone, I’m Ant – I lead growth at Whois Visiting π
Today, I will be explaining a little more about Lead Forensics. Here goes.
Lead Forensics provide an extremely valuable & successful solution with a strong Lead Generation service. We are simply looking to outline the differences between ourselves and Lead Forensics in terms of approach, values, functionalities, data, pricing, service and long-term direction.
This is in order to allow businesses to make an informed decision on which will be the most relevant option for their own model, with complete transparency.

Ant Musker, Growth Team.
Here’s my emailΒ
Please reach out any time with further questions.
Recognize any of these?
“I am spending too much and not getting value for money.”
“I don’t actually get access to the system until you pay.”
“I am in a contract or nearing the end and looking for an alternative.”
“I am currently being hard sold to and don’t like it.”
These are common themes that resonate throughout the industry. Below, I want to explain what sets us apart.
Looking for an Alternative
to Lead Forensics?
You are in the right place.

Lead Forensics Comparison
Similar Tool, Cheaper Pricing, Different Service
Whois Visiting and Lead Forensics are similar tools with a few fundamental differences in terms of product, functionality, pricing and approach.
We recognise that success from website visitor tracking software can be enhanced in four different ways:
- Driving greater quantities of relevant website traffic
- User-friendly dashboard and automation
- Data quality (Identification of businesses)
- Effective follow-up process
We educate our clients to identify more website visitors with effective marketing campaigns by ensuring every dashboard is configured to suit the specific requirements of each business.
We provide on-going support to maximise the potential of the website visitor data in terms of direct selling or integrations. Our aim is to provide a complete data experience. Target, identify, qualify & convert – Join our ambitious Data Vision.
Features Comparison
Data Comparison
Whois Visiting and Lead Forensics’ process of IP Tracking and data collection are extremely advanced and intelligent. Both are similar, using unique tracking codes and sourcing from various databases to identify website visitors as accurately as possible.
Business identification rate will always vary from website-to-website, system-to-system, industry-to-industry.
We are continuously working to enhance the number of businesses we can identify and to then enrich the quality of that data.
We encourage you to run both platforms side-by-side for a two week period to get the clearest indication of results, functionality and experience.
Does Lead Forensics have a higher identification rate?
The identification rates are subject to various factors, such as breakdown of website visitor sources, industry and data processing.
Can we compare our Lead Forensics Data with Whois Data?
We would encourage you to do so. In fact, please do not commit to any agreements until you have done so. It is highly-recommended that you run a Free Trial side-by-side to give the clearest indication of experience, functionality and data quality. Contact us to arrange a data comparison session.
Lead Forensics Pricing
Whois Visiting and Lead Forensics are similar tools which identify businesses visiting your website through installation of a unique tracking code.
Lead Forensics charge a higher price for their IP Tracking Solution.
The identification rates are subject to various factors, such as breakdown of website visitor sources, industry and data processing.
With Lead Forensics, Whois, or any alternative tracking solution, the identification rate is variable. Results are also influenced by marketing output and how you choose to proactively follow-up with opportunities.
Placing a tracking code on your website does not give you an external increase in traffic.
- It canβt improve your ranking in the search engine.
- It wonβt give you a better click-through rate on your advertising.
- It is not a cold data / lead list service, where you pay more and get a bigger sample.
The intention of providing a more affordable solution is to give your business more budget to use on marketing activity and therefore have the potential to identify more businesses, generate more leads and increase sales revenue.
Transparent Pricing
We Calculate Your Price Plan Based On The Traffic To Your Website During The Free Trial Period.
There are no hidden costs. Various discounts are available, bringing the overall price down significantly.
You can take advantage in the following ways:
Why are Lead Forensics More Expensive?
Founded in 2009, Lead Forensics was one of the early providers of website visitor tracking solutions. Today, Whois offers an alternative with competitive pricing, robust functionality, and a forward-thinking approach to data. A sustainable approach to lead generation.
Cost-per Business Identified
A different perspective when considering data and pricing of website visitor tracking software.
Cost-per Lead
Whilst we can calculate an average cost-per business identified, not every one of those companies is going to be a new business lead. Some of the website visitors will be current clients, returning users or non-relevant sessions. Still extremely valuable data and insights.
The cost-per lead will depend on how many of the businesses identified meet your lead generation requirements. Every business has their own lead scoring formula. There will also be different categories of leads and prospects who match in different stages of criteria in your sales funnel.
You can filter the company by creating trigger alerts which match the specific conditions you would consider as leads.
Using variables such as time spent on a website, number of pages visited, if they trigger a key page or if the business is from a particular industry.
Return on Investment
Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Understand the potential ROI and look at the quality and the impact of the data. Beyond the quantity itself which essentially means nothing without a result.
We can try to predict the ROI using a variable projection formula.
Free Trial Comparison
We offer a 14-day Free Trial. This is a full access period, with no restriction to any functionality, feature or service which is not available to a paying client.
In the trial period we will give you every support to take advantage of each day to the maximum potential. Firstly you can take some time to explore the platform for yourself. Then book in a demonstration to receive a complete overview of each area of the tool.
Lead Forensics Free Trial
Lead Forensics Do Not Offer Access To Their Dashboard During The βTrialβ.
There is no opportunity to utilise any features or to receive real-time visitor notifications.
For pure business identification purposes, this is fair enough. You want to see the number of leads you can collect over the course of a two week period.
Lead Forensics Reviews
To gather some further context and clearer understanding, online reviews are publicly available from people who have experienced Lead Forensics.
These can be used to greater familiarise with customers who have:
- Made contact with, or have been contacted by the Lead Forensics sales team
- Trialled the Lead Forensics platform
- Or longer-term used/subscribed to Lead Forensics
A collection of Lead Forensics reviews can be discovered on the Internet regarding their product and service analysis.
We offer an alternative solution.
Similar tools, ROI focussed and an ambitious data vision.
Visiting
Get started and try Whois Visiting.
Generate qualified business leads from you campaigns using a powerful tracking code solution. Identify real-time website visitors at the top of your sales funnel.
Prospecting
Get access and try Whois Prospecting.
Connect with qualified business leads using visitor contact information. Access our directory to explore similar business profiles and build an endless pipeline of qualified prospects.
Personalize
Request early access to Whois Personalize.
Whois enables you to deliver personal website experiences which increase engagements and conversion through live, contextual communication.
Three more reasons
to choose Whois vs Alternatives
1. Return on investment
We want to develop together in a mutually beneficial relationship. The more value your business can get from the tool, the more likely you are to continue to grow simultaneously with us across the B2B industry. We have removed the barrier to entry for accessing website visitor tracking and our pricing, alongside education, allows for an amazing Return on investment month-after-month.
2. Transparent and flexible
We are fully transparent in our offering and services. Full access free trial, clear pricing plans, flexibility in helping you maximise the potential of this powerful data.
3. Service and Education
From code installation to closing yet another deal. We are here to assist and support in any way we can to maximise your experience using Whois. We intend to be a fundamental part of the journey in growing your business revenue with additional prospects and follow-up.
Lead Forensics alternatives

Leadfeeder
Until recently Leadfeeder were a Google Analytics plug-in with appealing integrations. Since switching to a tracking code solution, we can’t comment on the strength of their data without qualifying more comparisons.

Visitor Queue
Visitor Queue is another example of a practical and effective insight platform for business visitors. Run Whois Data alongside Visitor Queue to establish which platform is the most effective for your business.

Albacross
We pride ourselves on the quality of our data and the process we are creating around maximising the potential of it. Run Whois Data alongside Albacross to establish which platform is the most effective for your business.
Some of the friendly faces
in the Whois team.

Nick Timms, Founder.
A serial startup Entrepreneur and Founder @ Whois, Nick continues to advise the company in all things SaaS.

Jake Hughes, Sales Director.
Jake leads by example in showcasing the value he has found from Whois Visiting and helping businesses to grow with additional sales each month.

James Pluck, Product Manager.
With an intensive passion for SaaS and data – James is leading the Whois Data vision and implementing new innovations.